Zaradigital

Zaradigital is a search-focused digital marketing agency headquartered in Canberra and serving clients across Australia. Its Canberra contact office is in Phillip, with another office listed in Bankstown, New South Wales. The agency works with businesses seeking organic search traffic, paid leads or online sales through a combination of SEO, content marketing, PPC advertising and conversion-focused website improvements.

Its organic services include technical and content-led search optimisation, local SEO and content strategy. The content planning process considers competitor activity, existing assets, brand positioning, audience questions and gaps in information before a publishing plan is developed. This gives businesses a framework for creating material that addresses what potential customers actually need to understand.

Paid media is another major part of the offering. Zaradigital provides PPC management, Google advertising and Google Shopping management, with ongoing assessment of targeting, bidding and conversions. Its paid social services cover platforms including Facebook, Instagram, LinkedIn and YouTube. Campaign work can involve audience segmentation, creative rotation, conversion tracking and customised reporting to help businesses review how advertising activity contributes to their goals.