What Works

What Works is a Canberra-headquartered agency combining brand strategy, digital marketing, creative services and digital product delivery. With offices also listed in Sydney and Brisbane, the team supports businesses, educational institutions, public organisations and not-for-profits seeking stronger communication and measurable growth.

Its marketing services include search engine optimisation, paid advertising, social media strategy and conversion-focused campaigns. Work begins with audience needs and business objectives, then connects Google Ads, Meta advertising and other channels to landing pages and useful customer actions. Campaign activity includes performance analysis, testing and changes to improve the quality of enquiries.

The team also develops content, social communications, customer retention programmes and digital creative. Brand identity, messaging and graphic design can support a consistent approach across online advertising, social content and business websites. Email marketing and automation can help maintain customer relationships beyond the first enquiry.

Websites and digital products complement these services when a campaign needs improved online experiences. Published projects include recruitment marketing for an Australian logistics company, content-led promotion for an avocado oil brand and campaign support for Canberra property sales. What Works offers both individual campaigns and coordinated ongoing growth support.