Shoelace Creative

Shoelace Creative brings together marketing strategy, paid media and creative production for Australian businesses and organisations. It operates from Canberra and Melbourne offices, with another contact location in East Geelong. The team plans campaigns around business objectives and connects digital advertising with the content audiences encounter across different channels.

Advertising services include Google Ads, Meta Ads and LinkedIn campaigns. The agency supports campaign setup, copywriting, creative selection, monitoring, optimisation and reporting. Monthly paid advertising arrangements are available, as are tailored projects. Strategy, media buying and outdoor advertising complement digital campaigns when brands need a broader mix of communications.

Its social media management service covers strategy, content calendars and regular publishing materials. Photography, short videos, graphics and visual templates can be produced by the same creative team. Brand development, motion graphics and website-related creative help clients maintain a consistent identity across advertisements, websites, social channels and offline placements.

For Canberra roofing business Leaky Roof, Shoelace Creative combined digital marketing, social content, video, photography, graphic design and outdoor advertising. The agency has also provided ongoing production and creative work for The Brag Media.