ROMO DESIGN PTY LTD

ROMO Design is a design studio based in Sydney, NSW, operating since 2020 and working across two related areas. On the spatial side it covers interior design, concept design, renovation design and 3D rendering. On the visual side it covers brand identity, logo design, packaging design and print design. The two can be commissioned separately or run together on the same project.

Interior work usually starts from the site and how the space will be used. How many people it has to hold, how movement runs through it, which areas need to be separate, and how daylight and lighting work together all get resolved at concept stage. Concept design settles direction — the character of the space, the material palette, the trade-offs in the layout — before drawings and material selection begin. Renovation projects add existing structure, services and ceiling heights as constraints, so separating what can change from what cannot comes first, otherwise schemes get reworked repeatedly.

3D rendering exists so a scheme can be seen before it is built. Drawings are not intuitive to people without training, and how materials and colours sit together, or whether lighting makes a room feel open or closed in, is usually only clear once it is rendered. For clients who need sign-off from a partner or a landlord, this step tends to save the cost of discovering a problem after work has started.

The graphic side deals with how a brand is seen. A logo and identity set basic recognition, packaging has to compete on an actual shelf, and printed and display material has to hold together across different sizes and surfaces. The real test of this work is whether a menu, a business card, a shopfront sign and a bag still read as the same brand once the identity is applied to them.

Running space and identity together is the distinguishing feature of this studio's mix. In hospitality and retail, where a customer's impression is formed by the fitout, the signage, the packaging and the menu at once, commissioning these separately often produces work that does not agree with itself. The studio also takes on wall painting, which sits between the two. The current entity has operated since 2020 with 2-10 people, serving clients across NSW. Clients can enter at whatever stage they are at: concept design when the direction is still open, interior design and rendering when the space is committed, or brand identity when the look needs to be pulled together.