In the 1950’s and ’60s the phrase “Madison Avenue” was synonymous with visions of slick advertising campaigns and the hustle and bustle of big businesses pitching and vying for the consumer’s dollar. While many of the larger and more famous advertising agencies actually had a Madison Avenue address (situated between 5th Ave and Park Ave); it is more a state of mind than an actual thoroughfare populated by a sea of yellow cabs and account managers on their way to 3 martini lunches. Many famous, creative, and effective ad campaigns came out of Madison Avenue. The tradition lives on here in Australia.
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