R3 Marketing

R3 Marketing is based on London Circuit in Canberra and structures its full-service offer around four areas: Brand, Creative, Campaigns and Digital. The agency frames marketing around revenue, reputation and relationships, so brand work and digital execution can be planned against the same business priorities rather than being treated as completely separate disciplines.

Brand services include strategy, naming, logos, visual identity and communications identity. Creative work covers the practical assets used in marketing and sales, including photography and video. The Campaigns practice adds communications strategy, tactical planning, messaging frameworks, content development and media advertising planning and delivery for launches, promotions and other coordinated activity.

Digital capability includes website design and delivery, SEO and online media-spend optimisation, social media channel development and management, plus selected AI and system integrations. This allows brand and campaign ideas to continue into the platforms customers use every day. It is also useful when a rebrand needs to be reflected across a website, social presence and ongoing content rather than ending with a style guide.