Decoy Marketing

Decoy Marketing has a Canberra office in Mitchell and also serves clients in Victoria. The agency combines marketing strategy with creative and digital execution, with visible team roles spanning strategy, social media, branding, web design, photography, video advertising and graphic production. This allows the same group to support work from planning through to recurring campaign delivery.

Social media and content form an important part of the digital offer. The team can establish a broader marketing direction and translate it into channel-specific content and campaign activity. Paid promotion can then be added when additional reach is required, while brand and web work help ensure the traffic generated by campaigns arrives at a consistent and credible digital experience.

The multidisciplinary structure includes strategy and social specialists as well as brand, web, photography, video and illustration capability. For clients that need frequent creative assets, this can reduce the handover between planning and production. A brand refresh, website, social program and video advertising can be developed around the same commercial objective instead of as separate jobs.